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Clove Dental white logo on navy background

Clove Dental / Internal reference

Behind the Smile: Our Brand Identity

A single reference for how Clove Dental looks, sounds, and describes itself.

For team and PR

01 / Approved marks

Logo Suite

Use the treatment that gives the logo clear contrast on its background.

Light background
Clove Dental White Small (28)

Black on light

Approved for white and light neutral backgrounds.

Download black logo
Tan accent
Clove_Dental_Logo_Navy-2

Blue on tan

Approved for the Clove Dental tan accent background.

Download black logo
Navy background
Clove_Dental_Logo_White-2

White on navy

Approved for the Clove Dental navy background.

Download white logo

Usage notes

  • Maintain clear space equal to the logo's outer ring on all sides.
  • Never shrink the logo below 40px.
  • Never recolor outside these approved versions or stretch the logo.

02 / Core palette

Color Palette

Use these six colors consistently across print, digital, social, and press materials.

Black

#000000

Charcoal

#2B2B2B

Navy (primary)

#274472

Medium Blue

#41688F

Tan

#E6DCCC

Light Cream

#EAE6E3

03 / Type system

Typography

Typography should feel clear, warm, and easy to read across every touchpoint.

Headers

Livvic Bold

Use for page titles, section headings, and key labels.

Body text

TT Chocolates

Use Poppins or Arial as a fallback because TT Chocolates is a licensed font.

04 / Voice system

Voice & Tone

Tagline

Restore Your Smile

Do

Make it feel human

  • Use warm, comfort-focused language.
  • Write plain, direct sentences.
  • Include specific details.

Don't

Keep it grounded

  • Use a cold, clinical, or corporate tone.
  • Use hard-sell language.
  • Mix typefaces or use off-brand colors.

05 / Press-ready copy

Company Boilerplate

OUR STORY 

Clove Dental started as a single practice with a simple idea: treat every patient like family. What began as Puri Dentistry in Oxnard has grown into a dental group across Los Angeles and Ventura County, but the way we care for patients hasn't changed. We're always expanding, always improving, but never at the expense of the professional, reasonable, patient-first care we started with. We genuinely love our patients, and everything we do is built around making dental care as easy and comfortable as possible for them.

Locations

Beverly HillsCamarilloEncinoNorthridgeOxnardRiverparkSanta MonicaSherman OaksThousand OaksVentura

06 / Asset library

Templates

Coming soon

Email signature

Coming soon

Letterhead

Coming soon

Social media templates

07 / Brand stewardship

Brand guidelines & review

Approval required

Review before release

All printed materials and other brand-facing materials need approval before use.

  • Use only approved logos, colors, and typefaces.
  • Check final proofs for consistency and accessibility.
  • Send questions or review requests before production.
Questions?

Email the brand team

For brand review requests or questions about using Clove Dental assets, email:

nikitha@clovedds.com

Brand inquiries

Send brand questions, review requests, and asset needs to nikitha@clovedds.com.